Privacy Policy

Effective Date: December 10, 2025
Last Updated: December 10, 2025

Your Privacy Matters to Us

At RASVRA, we honor your trust as we honor our traditions. This Privacy Policy delineates our practices concerning the collection, processing, storage, disclosure, and protection of your personal data when you access our website www.rasvra.com or procure our temple-blessed prasadam products.

By accessing our digital platform or engaging with our services, you acknowledge and consent to the data practices described herein, in accordance with the Information Technology Act, 2000, and applicable data protection regulations.

1. Information We Collect

Personally Identifiable Information (PII)

When you initiate a transaction or establish communication with us, we collect:

• Full legal name and ancestral lineage particulars (for ritualistic personalization at temple premises)
• Electronic mail address and telecommunications contact number
• Geographical shipping coordinates and billing particulars
• Financial instrument details (processed via PCI-DSS compliant third-party payment gateways)

Non-Personally Identifiable Information (Non-PII)

Our servers automatically log technical metadata including:

• Internet Protocol (IP) address and user agent string
• Device fingerprinting data and operating system architecture
• Session duration, page views, and clickstream analytics
• HTTP referrer and navigation behavior patterns

Cookies and Tracking Technologies

We deploy first-party and third-party cookies, web beacons, pixel tags, and local storage mechanisms to:

• Authenticate user sessions and maintain stateful interactions
• Aggregate anonymized behavioral analytics via tools such as Google Analytics
• Facilitate retargeting campaigns and conversion tracking
• Optimize user interface rendering based on device capabilities

Users retain granular control over cookie preferences through browser configuration settings or opt-out mechanisms provided by analytics platforms.

2. Data Processing and Utilization

We process your personal data under the following lawful bases:

• Contractual Necessity: To execute order fulfillment obligations, including personalized Vedic blessing ceremonies conducted at Kashi Vishwanath Temple
• Transactional Communication: Automated notifications regarding order confirmation, logistics tracking, and customer relationship management
• Service Enhancement: Leveraging aggregated usage metrics and sentiment analysis to refine product offerings and user experience optimization
• Legitimate Interest: Direct marketing communications (with explicit opt-in consent) concerning new product launches, seasonal offerings, and social impact narratives
• Legal Compliance: Adherence to statutory obligations under GST, FSSAI, Consumer Protection Act, 2019, and e-commerce regulatory frameworks
• Fraud Prevention: Implementation of anomaly detection algorithms and risk assessment protocols to ensure transactional integrity

3. Data Sharing and Third-Party Disclosure

We maintain a strict no-sale, no-rental, no-brokerage policy regarding personal data. Information disclosure occurs exclusively under limited circumstances:

• Order Fulfillment Entities: Logistics partners and Beggars' Corporation for operational execution, warehousing, and last-mile delivery
• Payment Service Providers: Tokenized payment processing through encrypted gateways maintaining PCI-DSS Level 1 certification
• Religious Institutions: Your nomenclature and lineage metadata are transmitted to authorized temple priests at Kashi Vishwanath for ritualistic sanctification protocols
• Legal Compulsion: Mandatory disclosure to governmental authorities, judicial bodies, or law enforcement agencies pursuant to valid legal process
• Service Infrastructure Providers: Cloud hosting platforms, email relay services, Content Delivery Networks (CDNs), and analytics vendors operating under Data Processing Agreements (DPAs) with stringent confidentiality clauses

All third-party data processors are contractually obligated to implement equivalent data protection standards.

4. Information Security Infrastructure

We employ multi-layered security architecture to safeguard personal data:

• Transport Layer Security (TLS 1.3) encryption for all client-server communications
• Advanced Encryption Standard (AES-256) for data-at-rest encryption
• Secure Socket Layer (SSL) certificates validated by recognized Certificate Authorities
• Payment Card Industry Data Security Standard (PCI-DSS) compliant payment processing
• Role-Based Access Control (RBAC) restricting data access to authorized personnel only
• Intrusion Detection Systems (IDS) and vulnerability assessment protocols
• Regular security audits and penetration testing by independent cybersecurity firms
• Data anonymization and pseudonymization techniques for analytics processing

Notwithstanding these measures, no digital transmission mechanism guarantees absolute imperviousness. While we implement industry best practices, we cannot warrant unconditional data security against sophisticated threat actors.

5. Data Subject Rights

Under applicable data protection regulations, you possess the following enforceable rights:

• Right to Access (DSAR): Request a structured copy of personal data we retain in machine-readable format
• Right to Rectification: Demand correction of inaccurate, incomplete, or outdated information
• Right to Erasure (Right to be Forgotten): Request deletion of personal data subject to legal retention obligations
• Right to Restrict Processing: Limit how we process your data under specific circumstances
• Right to Data Portability: Obtain and transfer your data to alternative service providers
• Right to Object: Refuse processing for direct marketing or legitimate interest grounds
• Right to Withdraw Consent: Revoke previously granted consent without affecting lawfulness of prior processing

To exercise these rights, submit a formal request to info@rasvra.com with adequate identity verification. We will respond within 30 business days in compliance with statutory timelines.

6. Third-Party Hyperlinks and External Domains

Our digital properties may contain hyperlinks to third-party domains (including social media platforms, professional networking sites, and partner ecosystems). RASVRA assumes no liability for the privacy practices, data handling procedures, or content of external websites. We recommend reviewing their respective privacy policies before disclosing personal information.

7. Minors and Child Data Protection

RASVRA does not knowingly solicit, collect, or process personal data from individuals below 18 years of age (or the age of majority in their jurisdiction). If you become aware that a minor has provided personal information without parental consent, please notify us immediately at info@rasvra.com for prompt remediation and data purging.

8. Data Retention and Archival Policy

Personal data is retained in active databases for the minimum period necessary to:

• Fulfill contractual obligations and maintain service continuity
• Comply with statutory retention mandates (tax records: 7 years; FSSAI compliance: 5 years)
• Resolve disputes, enforce terms of service, and defend legal claims

Post-retention period, data undergoes secure deletion via cryptographic wiping protocols or irreversible anonymization rendering re-identification computationally infeasible.

9. Cross-Border Data Transfers

RASVRA primarily operates within the territorial jurisdiction of India. International users acknowledge that their information may be transferred to, processed, and stored within Indian data centers, where data protection regulations may differ substantively from those in their domicile jurisdiction. By engaging with our services, you consent to such transnational data flows.

10. Policy Amendments and Version Control

This Privacy Policy may undergo periodic revisions to reflect technological advancements, regulatory changes, or operational modifications. Material amendments will be communicated via:

• Conspicuous notice on our homepage
• Email notification to registered users
• Updated "Last Modified" timestamp on this document

Continued platform usage post-amendment constitutes implicit acceptance of revised terms. For material changes affecting data processing practices, we may seek explicit re-consent where legally mandated.

11. Grievance Redressal Mechanism

For privacy-related inquiries, data access requests, complaints, or concerns, contact our designated Data Protection Officer:

We endeavor to resolve all grievances within 30 business days of receipt.

12. Governing Law and Jurisdiction

This Privacy Policy shall be governed by and construed in accordance with the laws of India. Any disputes arising from data processing activities shall fall under the exclusive jurisdiction of courts in Varanasi, Uttar Pradesh.

13. Disclaimer: Institutional Independence and Product Positioning

RASVRA operates as an independent private enterprise and maintains no formal affiliation, authorization, endorsement, or partnership with any governmental bodies, temple trusts, religious institutions, or ecclesiastical authorities.

Clarification of Brand Identity

RASVRA is a youth-driven, innovation-focused devotional FMCG startup founded by native residents of Varanasi (Kashi). We position ourselves as a modern spiritual gifting brand rather than an official temple prasad distributor or temple-authorized entity.

Product Representation

Our offerings are not represented, marketed, or claimed as official temple prasad or temple-sanctioned products. While we draw inspiration from traditional prasadam preparation methods and maintain reverence for sacred culinary heritage, our products are:

• Independently formulated and manufactured by Zevagen Pvt. Ltd.
• Crafted in collaboration with Beggars' Corporation (a registered social enterprise)
• Designed as premium spiritual gifting options for conscious consumers
• Positioned as innovative devotional food products, not temple-distributed prasadam

Temple Blessing Context

Any references to "temple blessings," "sanctification," or ritualistic elements in our marketing communications pertain to voluntary personal devotional practices conducted by our team or associated individuals at public temple premises, in their individual capacity as devotees. These practices do not constitute official temple authorization, endorsement, or certification of RASVRA products.

Social Impact Mission

Our core differentiator lies in sustainable social innovation: integrating trained artisans from Beggars' Corporation into dignified livelihood ecosystems. This impact-driven model represents our primary value proposition, alongside product quality, ingredient purity, and ethical manufacturing practices.

Consumer Understanding

By engaging with RASVRA, customers acknowledge that they are purchasing from an independent commercial enterprise committed to:

• Ethical food innovation rooted in cultural traditions
• Social empowerment through dignified employment
• Vegan, satvik, and wellness-oriented product development
• Transparent business practices and authentic storytelling

We do not misrepresent our institutional status, claim false affiliations, or mislead consumers regarding our relationship with religious establishments.

RASVRA is a private startup founded by young entrepreneurs from Kashi, driven by faith, innovation, and social conscience—not by governmental or temple authority.

14. Explicit Consent and Acknowledgment

By accessing the RASVRA digital platform, initiating transactions, or voluntarily submitting personal information, you provide informed, explicit, and unambiguous consent to the collection, processing, storage, and disclosure of your data as articulated in this Privacy Policy.

Your continued engagement with our services constitutes ongoing ratification of these terms.